Brands

    Although each day people see hundreds of brand logos, there are always certain brands that stand out more to some people than others. One of my favourite brands is PINK by Victoria Secret. PINK is active wear that is made to look trendy and not like typically active wear. It allows the wearer to look stylish while also being ready for an active day. Typically active wear is meant solely for exercise, but PINK has become a fashion image for everyday wear as well. Below we will discuss the 5 brand elements and how they affect the image that PINK has created.

1. Brand Purpose:
• The purpose of PINK is to give a trendy option for the fitness scene. Rather than traditional workout wear that typically has a more masculine look, PINK allows for active wear that is more feminine and trendy. With this, many people also wear the clothing daily for comfort and style. This allows PINK to create varied products that also focus on daily wear. 
2. Brand Positioning:
• PINK has been able to set themselves apart in the market greatly by being the only line of active wear that has the style that PINK carries. Not only has PINK made a name for their products, but they also have unique products that are made differently than other active wear. This means that if a consumer wants something that looks like PINK's products, they simply have to purchase from PINK. 
3. Brand Promise:
• When shopping at PINK, consumers are ensured that the products will be made of high quality and stand up to fitness of all sorts. The clothing is made for active people, therefore PINK focuses on the strength and stretch of their products. Although there typically is a slightly higher cost, the promise of durable wear tends to be a larger factor to most consumers. 
4. Brand Personality:
•  PINK represents itself as being for the hard working females who enjoy being active while also being trendy. The clothing allows for confidence, strength and happiness. People are able to wear the clothing without restriction in order to live a life on the go.
5. Brand Identity:
• The logo for PINK is simple and fun, being a dog's silhouette. PINK also writes the work PINK out in a unique way, which is also something familiarized with the brand. The brand is seen as cute and fun, which allows consumers to feel good in the clothing. Their also identified by 'LOVE PINK', which in itself encourages consumers to be happy and purchase the product. 

   For these reasons, I would have to choose PINK as my favourite brand.

Image from Google Images.