Odd-Even Pricing

    I believe that it is always a good strategy to stand out from your competitors in the market. Some do this by the products they carry, and the look of such products, but there are other ways to stand out. For example, I feel that A&W stands out from their market in the way they price their products. A&W's competitors often use odd-even pricing, whereas at A&W they do not. This would allow consumers to feel a difference between the products, and thus be drawn towards A&W. A&W has also been around for several years, so by having the continuous theme through their pricing, they would set an image for themselves. This would increase loyalty and allow those loyal consumers to entice others to take part in the franchise.

Image from Google Images.