Food Advertising

    Media and advertising companies have gone too far with marketing when it’s even reaching to the food we eat. For example, the cereal called ‘Special K’. This makes it seem as though by eating this cereal, you will slim down and all of a sudden look ‘attractive’, however this isn’t the case. It may have fewer sugars and be healthier than some other kinds of cereal, but by just eating a certain cereal along with ones regular meals, you aren’t going to see changes in your shape. This would involve physical activity and a variety or healthier foods. Another type of food that reaches out to a certain audience would be the new ‘Side Kicks’ noodles. The company is now making the packages with less salt in it and are reaching out to female shoppers with the little salt shaker that is now ‘lost’. The commercials really reach out to women because they are thought to be more sensitive than most men so they would feel bad for this little salt guy and often think of the product more. And not only are they thinking about this more, but people will believe it’s healthier because there is less salt in the product. Thus, not only is the media affecting what we wear or listen to, but they it is also greatly affecting the food we eat on a daily basis.